Erik Lindberg joins from Sana as Chief Revenue Officer, while Ertan Bera, who has worked with Lovable on core AI product development, joins as Applied AI Lead, accelerating Aloi’s international scale-up and deepening its Decision Intelligence platform.
Aloi, the Decision Intelligence company serving the legal and financial services industries, today announced two senior appointments. Erik Lindberg joins as Chief Revenue Officer following five years at Sana, while Ertan Bera joins as Applied AI Lead, bringing experience from core AI product development with Lovable.
The appointments strengthen Aloi’s ongoing commercial and technical expansion. Erik will take a leading role in scaling Aloi globally, while Ertan will strengthen an experienced AI team as Aloi advances its Decision Intelligence capabilities in close collaboration with its customers.
How firms use Decision Intelligence
For a lawyer assessing contractual risk, Decision Intelligence means immediately identifying how a particular risk has been approached by the firm previously, how a specific client prefers to structure a deal or comparing how similar provisions have previously been negotiated and understanding the reasoning behind earlier positions.
For an investment banker or financial services professional, it can mean drawing on previous transaction materials, analyses, pitches, decision rationales and outcomes when evaluating a new opportunity or advising a client.
Leading firms, including Wiersholm, BAHR, Avance and Roschier, already use Aloi to activate their data and bring Decision Intelligence into their everyday workflows.
Johan Häger, CEO and Co-Founder, said:
“Erik helped scale Sana to a billion-dollar exit, and Ertan has worked with Lovable on core AI features. That they chose Aloi says a lot about where Decision Intelligence is heading. Now we take it global.”
Accelerating global scale
As Chief Revenue Officer, Erik Lindberg will lead Aloi’s global commercial strategy and international go-to-market organisation. Erik spent five years as VP Sales at Sana, helping scale its commercial organisation as its products reached more than one million users across hundreds of enterprises.
Erik Lindberg, Chief Revenue Officer, said:
“At Sana I saw how fast enterprises adopt AI that delivers. Aloi turns a firm’s own experience into its sharpest advantage, and law firms want it now.”
Deepening Decision Intelligence
Ertan Bera has worked with Lovable, one of Europe’s fastest-growing AI companies, on core AI features that make building, customising and deploying AI agents more intuitive. He now joins Aloi’s AI organisation as Applied AI Lead.
Ertan Bera, Applied AI Lead, said:
“Working with Lovable, I helped build core AI features that make building with AI feel effortless. Now I get to do the same for lawyers, putting a firm’s entire experience at their fingertips in seconds.”
About Aloi AI
Aloi is the global category leader in Decision Intelligence for legal work. Its AI platform enables law firms and legal teams to transform their proprietary data, collective experience and institutional knowledge into precise, explainable and actionable intelligence. By ingesting an organisation’s entire legal dataset, or a substantial part of it, Aloi can identify patterns in how risks have been assessed, negotiations conducted and legal decisions made. These insights help lawyers analyse risk, draft and review contracts, negotiate and make better decisions. The platform operates securely within the customer’s own environment and integrates with existing systems and leading AI platforms. Founded in Stockholm in 2025, Aloi is used by leading legal organisations.
